Wednesday, September 21, 2016

End of Thin Phones -- India

Gionee has been on the radar for as long as Micromax. 

The India market for PicoP will be absolutely fantastic -- the Indian people love movies and lack movie and television screens. They make more movies than we do in the US. 

We know the Qualper phone is thicker than most other smart phones out there to fit a rather extraordinary feature inside.

Many smart phone companies have been obsessed with thinness. I have never heard a person excited about how thin their new phone is. I have never heard anyone say they bought one phone over another because one was thinner. The only comments I've heard about thinness in phones is amazement that they can cram so much into so little space.

Business Insider India  (More at Source)

Gionee’s India Head deconstructed the smartphone’s future and found that there won’t be any more slim phones

...slim handsets needed to combat were overheating and lack of space in the phone for slots. 

People these days want more memories, and the slim phones didn't have any external memory slot. Now, if someone is buying a phone with a 16GB memory capacity, they often realize that space is too low for apps and media. Now unlike other phones there is no way the memory can be expanded. The only way-out for the users then is to delete apps and games and keep the essentials only. 

Vohra feels that style is a major booster to shape up the buying psyche in any Indian consumer. According to him, Gionee sells half a million devices every month in the Indian market. There are three things that determine the buying behaviour - feature function, brand value and price. 

As the economy and per capita income of people grow the value of essentials increases. There are a few buzzwords of the phone makers that the customers fall for- Full HD and 4K resolution are some of them. However, no matter how technical these terms seem to be, customers are going to judge phones on those parameters. 

There hasn't been any major innovation in mobile technology in the last 6 months. But subtly, the phones have become more functional, batteries are lasting longer, data became faster and the camera is getting better. 

Gone are the days when we used to buy a phone just for the phone. Today's smartphone that costs something above Rs 10,000 competes on camera space, video space and PC space. 

Vohra feels the future of smartphone lies on what you enable on your phone. There is a whole parallel ecosystem that is working. Be it shopping, browsing, social networking- there is a larger ecosystem working. 

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