Monday, August 29, 2016


Interesting way to jump start a new market. I bet it works.

Virtual Reality Reporter  (Much more at Source)

VRrOOm Launches World’s First Global VR Cinema Network At BIRTV. Founded by ex-THX executive, VRrOOm officially announced on August 26 an exclusive partnership with CFEC, a China Film Group (CFG) company. The future network of VR cinemas, a key component of the company’s VR ecosystem, was introduced at the Beijing International Radio, TV & Film Exhibition (BIRTV).
Founder and CEO Louis Cacciuttolo, China market veteran and global cinema expert, announced the launch of his new company VRrOOm, a fully dedicated Virtual Reality (VR) ecosystem, today at the Beijing International Radio, TV & Film Exhibition (BIRTV).
“THE AR/VR Market is expected to hit $120 billion by 2020* and the technology is going to be the next big thing for storytelling, beyond gaming”, said Louis Cacciuttolo, who worked for THX as Global Brand VP until March this year and was top executive for international communication agencies such as Saatchi & Saatchi and Ogilvy before joining the cinema industry. “Yet, there are few resources dedicated to facilitating the access to VR and accelerating mass market adoption.” VRrOOm is built around three main pillars: information, through a digital media platform,, physical VR experience in cinemas with VRrOOM Sanctum and VR and AR content production.

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