"According to some industry sources, the company may have over 1,000 engineers working on a project in Israel that could be related to AR," the note also says. Apple has also made numerous AR-related acquisitions including:
- PrimeSense (a 3D sensing company based in Tel Aviv).
- Metaio (developed software that lets users look at products and then apply different colours and finishes, based in Germany).
- RealFace (cyber-security and facial recognition, also in Tel Aviv).
Milunovich notes that Apple appears more interested in AR rather than virtual reality (VR), because the former connects people whereas the latter is often an isolating experience involving a headset that renders the user blind to the real world.