Monday, January 30, 2017

Motomods vs. Project ARA -- Developer kits

Some insight about Motorola's MotoMods. Some good stuff about developer kits and encouraging small developers to get involved.

McDonnell is quite dismissive about Ara. "They didn’t really think about the consumer at all," says McDonnell. "Their whole idea was based around technology, what can you do, but not what the customer wants."

"They wanted to do things like change the specs but that doesn’t really change the consumer experience," he adds. "It was exciting for developers, but they got the priority wrong. I think with LG and Friends - they wanted you to switch off your phone to change parts, and it was a whole process, who is going to do that?"


The way to create and sell a module is straightforward - buy an MDK from Motorola, prototype your idea, and follow the self-certification procedures. Once that's done, Motorola will verify your plans, and then it sells you a license as an official Mod. Motorola can also help developers find partners for manufacturing and distribution of the Mods, and would help with marketing too, McDonnell adds.

But would small developers in India want to commit precious funds to buy an MDK to start with? "As of now we're distributing the MDK to people who register with us," says Sharma. "We will need a project outline to determine how feasible your idea is, and if it looks like it can be done, then we'll give you an MDK." And in a few months, Motorola also plans to launch a Mod Store, to help highlight all these new products - a bit like Apple showcases MFi products.

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