I don't believe that Apple is going AR this year.
But this video is interesting. First -- they showed it at CES - last year.
Note that they say this is only about the optics, and doesn't have a projector yet.
Why they didn't show it this year is interesting, but I don't think that nervous behavior if Apple is mentioned is an indicator that it's going to be in Apple products soon.
This article seems to think it's a foregone conclusion that Apple is doing AR with Carl Zeiss. I'm dubious about that.
EnStars -- More at the source.